From CRM to FRM: Applying CRM in the football industry
نویسندگان
چکیده
منابع مشابه
Applying CRM in Information Product Pricing
Since information products have unique cost structure and characteristics, namely, high fixed cost and low variable cost, the traditional pricing strategy based on marginal cost theory can not be applied by the producers. This paper indicates a new principle of pricing--customer value (CV) principle. Based on the principle, the producers can execute a number of different pricing strategies to m...
متن کاملApplying Data Mining Techniques in CRM
Customer relationship management “CRM” is very important factor in enhancing the organization competitiveness. In this paper, Data mining “DM” techniques are used to improve customer services in a radiology centers. Clustering customers is needed to find unsatisfied need, promote services packages and create new service packages. The proposed system radiology data mining system “RDMS” consists ...
متن کاملBusiness alignment in the CRM domain: predicting CRM performance
In this paper we present a framework that aims to answer the central question why some organizations are successful in the CRM domain, while others are not. The framework is built on two foundations. The first claims that an organization’s CRM performance is positively affected by aligning CRM activities according to five business dimensions: strategy, monitoring and control, organization and p...
متن کاملTechnology and its CRM Implications in the Shipping Industry
This paper investigates the relative importance of service factors such as technology and facilities, how service providers are rated on those factors, and their relationship to customer satisfaction in a B2B environment. The results show that in the ocean freight shipping industry, customers placed more importance on factors such as efficiency in complaint handling, prompt availability of deli...
متن کاملCoupling Mobile Payments and Crm in the Retail Industry
The growing prevalence of electronic commerce and the widespread use of mobile devices have made mobile payments an interesting alternative method of payment for customers and merchants. One major issue to be resolved is the integration of a real-time wireless means of payment within their current payment system. In this paper, we propose an architecture of mobile payment system to improve busi...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Database Marketing & Customer Strategy Management
سال: 2006
ISSN: 1741-2447
DOI: 10.1057/palgrave.dbm.3240292